The purpose of advertising is to support your organization’s sales efforts and improve company profitability. Our advertising services incorporate all aspects of campaign development, including strategy, creative, media planning and buying, placement, and performance metrics. Through careful research and compelling calls-to-action, we build campaigns to resonate with your target audiences through the best media channels for maximum return on investment.Print advertising is tangible and permanent. It gives your audience a concrete, convincing message in hand – not just now, but any time they choose to reconsider your product.
Establishing a strong, defensible brand positioning is a make or break proposition. Yet many companies view their brand initiatives only in terms of communication, or fail to effectively link their branding efforts to the overall business strategy.
EquiBrand is a premier brand strategy consultancy that can help define and align your brand strategy with communication activities to maximize value.
Through our brand positioning consulting services, we work with clients to define, differentiate and position brands to maximize customer relevance and competitive differentiation. We then identify specific brand action plans, including communication objectives, strategies and plans, delivered across the many points of brand contact to improve positioning appeal.
Marketing communications falls into various categories relating to marketing to the public, from advertising, promotions, sales, branding and online promotion. It is so spread out and iconic that it has become a favoured term amongst practitioners. It is a symbolic tool that helps organizations interact with their many stakeholders in the market, by promoting their goods or services to them. Whenever members of the public interact with an organization, marketing communication has been used. This is a significant process where businesses use to gain success and knowledge on their brand.
Brand Identity Development takes up. We kick things off with a brand audit to better understand the current health of your business and identify additional areas for deeper exploration. Our insight process continues by gathering knowledge through a series of guided interviews and exercises with your team. We’ll also want to speak with your customers and a small group of outside experts you have identified to get a better feel for the way your brand fits into their lives and your overall market. Throughout this insight process, we’ll be keeping our eyes and ears open for words, phrases and images that will help you connect more deeply with your customers.
Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform. A graphic printer is any printer capable of printing graphics, these are the most common and popular printers today. Good examples of these printers are inkjet and laser printers.
Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.Customer data analytics can reap significant financial rewards for your organization’s sales, marketing and customer service departments. With so much data to contend with, companies often struggle with making sense of information from customers, public records and external databases. Luckily, we evaluate the newest sales and marketing tools making the process easier for IT managers and sales executives.
Gone are the days when a client could rely solely on advertising to communicate the essence of a brand. We live in an era of experiential marketing. And customised Brand Activation events are the perfect forums for customers to engage with a brand. It's live, it's hands-on and it gives them a unique experience to remember. Our clients know this. They recognise that Image Building, Positioning and Increasing Brand Equity are the challenges they face. And we know how to address them.
You and your key staff will fly to the AMRPL Center for one high-powered day of intensive training, creative brainstorming, teambuilding and long- and short-range strategic planning.Your Launch will be customized to your needs and tailored to the specific dynamics of your business. One or more of our Master Mentors will guide you toward clearer insights, a renewed vision for your business, and a practical Action Plan to put into operation.
Usually this mode is signified by a green box with or without the word “AUTO” in it or a little green camera icon. Automatic mode is exactly what it sounds like; it allows you to turn your DSLR into a fancy point and shoot camera. In this mode, your camera will survey the area within your frame, (what you see when you look through the viewfinder,) for lighting conditions. Then it makes an educated guess on what your focus point or points, aperture, shutter speed, white balance, ISO and any other pertinent settings should be. Modern digital cameras are so smart this whole process takes less than a second. While easy to use, auto-mode gives you little to no control of anything including what your camera focuses on.
Our team of Social Media Experts have extensive experience building social media communities across Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest and blogger networks. With the right mix of creativity and analytics, we will create campaigns and tell your brand story in an engaging and compelling manner, with the goal of engaging your customers and driving business results.Our social media services are aimed at helping you listen in to what people are talking about you, how and when you can chime in, managing and directing those conversations, and the tactics that work best on each and every social media network that is appropriate for your brand or business.